Blog
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Get results. I’ll put together the right words to bring your brand to life and connect you with your clients.
Why you can’t just use ChatGPT for blog writing
Are you tired of spending hours writing blog posts? Looking for a quick and easy solution so you can spend your precious time more productively? Enter ChatGPT – yeehah! With its ability to generate text quick-smart for next-to-no cost, many are turning to ChatGPT for...
Why you need case studies on your website
The power of case studies: authentic narratives set your blogs apartCase studies are an often-under-valued marketing tool that can have a profound impact on your business growth. How? Through good storytelling, you can prove that what you offer consumers works. A...
Bringing old content back to life: get more bang for your buck
The power of updating older blogs When it comes to websites and SEO, the phrase "out with the old, in with the new" doesn't really cut it. While creating fresh web content and blog posts is an absolute must for both user engagement and search engine optimization...
Blog services
Let your blogs live their best lives Blogs are a key part of your company's digital marketing strategy You want sales, so you need traffic to your website. According to a HubSpot survey, 60% of businesses who blog get more customers. An effective blog post follows...
The Value of Quality Copywriting
It's more than a matter of just a few words “Your words are a projection of you in your physical absence”. Get the right information to the right people at the right time and your website can be an incredibly powerful marketing and sales tool. The combination of good...
What makes a good email newsletter?
The key to a good email campaign is knowing why you’re sending it We recently received an informative and interesting email newsletter from a client that sparked a conversation as to what makes a good email newsletter and how to get the most from Mailchimp email...
Let’s talk about Pinterest
Pinterest is not the platform for controversial back-and-forths and heated political discussions. It is where people go for inspiration. People come to Pinterest to plan for what could happen in the future, not scroll through pictures of what they have already done....
Web Design Auckland
Web development services Promoting your business is my business. That is why I work so closely with Woodswork web design. Together, we will use visually striking and responsive website design to capture your unique brand and the power of good web copy to help your...
WordPress And Wix – what’s the difference?
WordPress and Wix are both tools for building websites, but they have completely different approaches. So, which is the best for your business website? Basically, if you’re a beginner who needs a bit of a hand creating your first website, Wix can get you up and...
How to write an about us page
What do I need in an “About Us” page? The “About Us” is one of the most important pages on your website. After the homepage, the “About Us” page is usually the most viewed web page. It is here that people look to see if they can take you seriously. It’s where you tell...
What do good business websites need?
Business website must-haves At WordRight, I do more than just copywriting, SEO and social media marketing services. I work very closely with Woodswork who design and build beautiful websites. I choose them because their work is professional and affordable and...
Why use a copywriter?
Quality copywriting gets you seen and heard Written well, web copy will attract visitors and raise your site’s search engine ranking. Great design is good, but great web content is essential if your website is going to be found by search engines and then convert...
What is copywriting?
What does a copywriter do? They make your website work for you. Content shapes design, so copywriting is at the heart of your web project. Website content that gets results from both readers and search engines can be fairly tricky to write. I’ve put together a bit of...
What are keywords?
What are keywords and why are they important? Keywords drive targeted web traffic to your business for free. When used well, the right words or phrases can move your business and get you sales success online. Keywords are the words and phrases that Internet users type...
Social Media Strategy
Social media, by definition, is social Social media marketing is all about delivering content of value to your audiences; content with a purpose that moves folk to engage. My job is to showcase your brand by making authentic connections through your social media...
Social Media Packages
A successful social media strategy focuses on driving awareness and traffic. Choose from 2 social media packages: Be Seen and Spotlight Be Seen focuses on Facebook promotion. Spotlight, works on posting across multiple platforms to increase your social outreach, your...
Why do I have to Blog?
Why Blog? A blog is your direct communication channel and a simple, cost-effective way to connect with and share relevant information with customers. Blogs improve SEO (Search Engine Optimisation). Search engines love valuable content and will reward you for it by...
SEO help when you need it
SEO for Improved Search Rankings Our SEO services for Auckland businesses work on increasing each company’s organic search ranking. What is that? When a search engine, such as Google, returns your search results, it gives you two types: organic and paid. Organic...
What Is Good Web Copy?
Quality Copywriting Gets Your Marketing Message Heard Good web copy gets you noticed. Written well, web copy will attract visitors and raise the search engine ranking of your site. Great design is a wonderful thing. But great web content is essential if you want your...
SEO Explained
What is SEO? SEO or Search Engine Optimisation is what I do to improve your site’s search engine rankings. SEO ensures your website can be found by search engines by using words and phrases relevant to what your site is offering. When you do a search, Google displays...
My Writing
A very small selection of blogs and articles. You’ll find blogs with a rural flavour or a more technological bent and content with a range of voices. A more complete picture is linked from my home page. Just click the link under the snapshot of each business website.
Website customisation options crucial to business growth
Impactful website customisation Mahurangi Oysters came to us in 2021. New owners, they needed a new website to promote their business, improve their online presence and increase online sales. Selling fresh oysters is a little more complicated than selling canned...
MixRite inline dosing systems – when every drop means livestock
Peace of mind, labour savings, and healthier, more productive livestock Essential minerals like copper, zinc, magnesium, and anti-bloat supplements are critical for maintaining livestock health and productivity, particularly for dairy cows. During high-risk periods,...
Keep up with the play – get a website performance check
The internet is constantly changing. Technology evolves, and the tools and methods used to build websites improve. If your website isn't updated, it won’t work as well with new devices, browsers, or internet speeds. And that affects SEO, which in turn impacts search...
How can recent tax cuts help to pay off my mortgage?
The much-hyped tax cuts for 83% of New Zealanders over the age of 15 have come into effect. Whoop-de-do, I hear you say. And yes, for most of us you’d be right. Working-age New Zealanders will get an additional $16 a week on average. And that is not a lot to get...
Staring Down the ‘Silent Epidemic’ of Myopia in Children
Staring Down the ‘Silent Epidemic’ of Myopia in Children Myopia, commonly known as short-sightedness, is rapidly becoming a global health concern. Once believed to be solely genetic, recent studies highlight increased indoor time as a significant contributor,...
Meet the NZ oyster: a marine marvel
Oysters 101 The first thing to understand about the NZ oyster is that the more of them you eat, the better it is for the environment. We often associate oysters with romance and indulgence, but they are much more than just a culinary delight. Oyster farming is good...
Best Places to Stop for a Picnic on a NZ Road Trip
Whether you find yourself on New Zealand’s North Island or South Island, there are plenty of picnic spots to discover. New Zealand is known for its abundance of lush green countryside, secluded beaches, astonishing lakes and majestic mountains. There is certainly no...
Financial Wisdom from Dad
Like many of us, I learned some valuable money lessons from my parents. As we observed them handling money over the years, their financial habits have left a lasting impression. My dad’s advice has also influenced many of the financial decisions I have made in life so...
Do electronic rodent repellers work?
Do those ultrasonic things you plug in the wall work? People often ask our team at Bug King about using those ultrasonic things you plug in the wall to get rid of rats, mice and unwanted insects. And no, we don’t use them. Why not? Because electronic rodent repellers...
Finance Blogs – Rising interest rates
Rising mortgage interest rates and how to cope Economists and financial analysts are predicting at least an extra 1.5 per cent increase to many New Zealand mortgage interest rates, and that greater rises will soon follow. 1.5 per cent? That’s not much at all. Not an...
Electric vehicles: switched on
All you need to know about buying a second-hand EV by Rachel Ellis. Prices are dropping, driving ranges are increasing, and the public charging network is growing. Already, there are around 25 electric and plug-in hybrid models available in New Zealand and as the EV...
Holiday in Samoa
Why Choose Samoa? Samoa. What a good decision. As a family we were looking for a battery-charging break from the last few months. Within hours of being in Samoa, the warmth of both the people and climate was a much-needed balm. Samoa, a beautiful place just 3.5 hours...