Quality Copywriting Gets Your Marketing Message Heard
Good web copy gets you noticed. Written well, web copy will attract visitors and raise the search engine ranking of your site. Great design is a wonderful thing. But great web content is essential if you want your website found and to convert visitors into paying customers.
Quality copywriting can mean the difference between a website that works hard for you and one that languishes on page 26 of Google. Any money you spend on copywriting should be seen as an investment and not a cost.
Web Copywriting: I’ll Do It Later
I think not! Content is king. Poor messages don’t work, no matter how pretty your new website looks. Persuasive, keyword-rich copy can make the difference between your website’s success and its failure.
Don’t think of your content as an add-on or afterthought. Good web copy is vital yet writing effective web content is time-consuming and quite difficult.
Copy for your website should never be something that someone at the office cobbles together in a couple of hours. It is enormously important. Having invested in, and carefully considered, your website’s design, adopting the ‘she’ll be right’ attitude to your content could be tantamount to online suicide.
Your Sales Presentation
Your website is a presentation to customers explaining who you are and how you can solve their problems.
If your marketing manager threw together a sales presentation in a couple of hours without careful planning, rehearsal and proofreading, you’d sack them. The resulting sales pitch would be sloppy, poorly researched, unclear, error-ridden and they wouldn’t close the deal. On top of that, it would be an embarrassment. Poor website copy has the same result.
There is nothing more likely to make a potential customer click to the competition than a website chock-full of awkward copy, bad spelling and dreadful punctuation, no matter how beautifully designed and mobile responsive it is.
For well-written copy and affordable web design Auckland customers won’t leave in 5 seconds flat call 027 6025 178.
Effective Web Copy Is My Focus
Do you want your website to get found on Google? That’s what good website copy can do for you. Google loves original content. As a professional copywriter, I understand how to create original, informative, well-written web content with keywords in the smartest places. The key ingredients to improving your site’s Google ranking
Writing effective web content is about understanding your audience and crafting content that will be most useful to them. It’s about getting the message right and outlining why your product or service is better than your online competitors. Visitors always want to know exactly how they will profit from going to you as opposed to anywhere else.
Website Copy for Auckland Businesses
You want website copy from a copywriter who knows and understands the New Zealand market. You want to work with someone who is available to discuss your business, listens to you and gets your message out there.
Focus on other areas of your business and leave us to write the high-quality, results-focused copy your business warrants. I’ve written website copy Auckland businesses are delighted with. Have a look and ask them about our services.
Alternatively, you can on 027 6025178 and we can talk about what I can say for you.
