Pinterest is not the platform for controversial back-and-forths and heated political discussions. It is where people go for inspiration.
People come to Pinterest to plan for what could happen in the future, not scroll through pictures of what they have already done. That gives you the opportunity to deliver relevant and timely content as they search.
Millions of people shop on Pinterest
Nine out of 10 people use Pinterest to get inspired about things to buy, and according to Highspot.com, eight of those 10 end up doing so.
Pinterest can open your business up to millions of new customers – over 430 million people every month. It offers businesses of all sizes a unique way to market themselves because pinners come to the platform for inspiration.
Browsers want to try new things, discover new ideas, find great recipes and get excited about their next purchase. According to Omincore, 82% of Pinterest’s active users say they have made purchases because of content they discovered on sites.
A tool for exposing your brand
Because most people don’t search for specific brands when browsing the platform, it makes it easier for smaller sites to be on a level playing field with the ‘giants.’ 97% of all queries carried out on Pinterest are unbranded. Great for the small fish out there in the big pool.
People on Pinterest are ready to take action. They come to Pinterest during their research phase and while they’re still undecided on what they want. Because they’re looking for something in particular, but not a particular brand, your business has an incredible opportunity to introduce itself. According to SocialSprout, 98% of Pinners claimed to have tried new things they discovered on Pinterest: a clear indication that Pinterest users are open to trying out new and fresh products, such as yours.
What is Pinterest?
The best way to think of Pinterest is as a big, visual search engine. When people find an idea or image, they can click through to learn how to make it, do it or buy it. It’s the only social media platform that currently supports visual search. It is an excellent tool for increasing links back to your website, and more traffic is a great thing.
Pinterest is more effective at steering traffic to a website than other social media and your content lives forever on Pinterest. It doesn’t get buried or disappear after a set time, so people can keep discovering it long after you’ve published the pin.
Content on Pinterest isn’t chronological, it’s personal. Content shows up as people are looking for something to try, buy or do, not in the order the pins were posted, as happens on other social media platforms.
Pins have a long lifespan and good ideas can find their right audience over and over. The more people engage with your content, the more it gets shown in other places, for millions to discover.
How does Pinterest work?
As a visual search engine, it is a place for sharing pictures and inspiring ideas. A pin contains a featured image or video, a description and a website link and users share and save pins to virtual collections called boards.
Boards contain pins of related ideas. Board names and descriptions should be specific and relevant.
As a business, you might sort your boards by product category, interest or seasonal topic. That way, people can easily browse your profile and explore your ideas.
For instance, if you blog about healthy eating, you might set up several healthy recipe boards, as well as boards about growing food and other topics on health issues of interest to your audience.
Traffic, clicks and saves rely on good content and good content needs quality visuals and just as importantly, good, relevant information.
As every pin includes a link, the more information you provide, the more relevant your pin will be, and the more likely users are to save the pin or follow it to you.
Pinterest and SEO
The way to easily create good content is through Rich Pins. They are your best friend when it comes to boosting SEO. By pulling metadata from your website pages they link to, they make creating SEO-focused pins seamless.
Rich pins add extra information above and below the image when you click on the pin. If something changes on your website, rich pins sync to reflect that change.
- Recipe rich pins add a title, ingredients, serving size, cook time, ratings, and diet preference to recipes that you pin from your site.
- Article rich pins add the headline or title, the description and the author of the article or blog post from your site.
- Product rich pins include pricing, availability and product information making browsers much more likely to buy than if they only saw an image and no more information listed.
To add all this great content to your pins, you’ll need rich meta tags on your web pages. You’ll need to claim your site and have it verified. We can help with Pinterest.
Once we have done this, all content from your web pages that has the correct meta tags will appear as rich pins. We can help with this too.
Sound good?
Well, it is. If you run a web-based business, Pinterest is a powerful marketing tool. Posting pins will help drive traffic to your website. We can give you help with Pinterest so you’re up and running. Let’s look at how:
- We can help set up your Pinterest business account.
- We can set up your profile for success.
- We can create an inspirational bio using strategic keywords that explains who you are and what you do.
- We can make your boards discoverable with SEO-friendly board names and descriptions.
- We can claim your website for you.
- We can validate your rich pins.
- We can organise a recipe plugin for your site to make posting recipe pins even easier.
- We make setting up product pins even easier.
- Most importantly, we can ensure you have the right meta details on your site’s pages and blogs, so your pins contain search-optimized keywords in their descriptions.
- We can structure regular pin posting to get your business out there.
If this sounds like a cunning plan, then get in touch. Many small business owners have enough on their plates. Get help from Word Right with your SEO and help with Pinterest so your website can generate traffic and leads for you in the background while you stay focused on your business.
